Tuesday, August 07, 2001

e-Media Worldwide introduces Simple Qualitative Analysis (SQA) service for analysis of online
media coverage.

e-Media Worldwide [London/ New York] (www.e-mediaworldwide.com), the online media monitoring and e-PR service company, is pleased to announce the introduction of Simple Qualitative Analysis (SQA) to its e-PR services for global clients.

The SQA service has been developed by e-Media Worldwide to provide clients with detailed analysis of the mood, content, origin and value of their online media clippings.

Briefly, SQA will allow clients to view their media clippings classified by mood (positive, negative, neutral) on daily e-Media Worldwide deliveries as well as reports and charts in client specified formats. Analysis of publication, author, and region in relation to search criteria is available as a more in-depth analysis (SQA MA) on collected articles and media. Comparative analysis of competitors, products and industry is currently being generated to aid clients in media positioning within their specific industry.

e-Media Worldwide SQA services are the first adaptable media analysis tools available for global online media in both Europe and North America.
The formats and methods of delivery for SQA will follow the e-Media Worldwide standard of client specified services. Via email, public facing Internet, client secure site, intranet, CD-Rom, and in various document formats, SQA will be easily adaptable to the current media effort.

About e-Media Worldwide
Currently monitoring 10266 online media sites and tens of thousands of newsgroups and chatrooms, e-Media Worldwide is an e-PR service company committed to providing clients with the highest quality online media monitoring and e-PR services available.

Using client feedback, cutting edge technology and industry knowledge, e-Media Worldwide is constantly reinventing aspects of its services to satisfy the specific media needs of clients worldwide. The development of SQA is another step for e-Media Worldwide to providing clients with a complete and global media monitoring & e-PR solution.